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Promotion plan

sjip AI

Date
Tue, June 30, 2026
Audience
ENGINEERS
Speaker
PRIYA · HOD
Goal
Grow the newsletter list

This promotion plan targets engineers with a multi-touch campaign emphasizing practical AI applications and expert insight from Priya (HOD). The before-phase builds momentum through email announcements, social proof via LinkedIn/social posts, and strategic reminders. Day-of touchpoints reduce no-shows, while the after-phase maximizes newsletter conversions by delivering the recording and offering exclusive follow-up content to both attendees and no-shows.

Before the webinar

Email·3 weeks before

Announcement email

Subject: Learn how sjip AI is changing engineering workflows [Live session June 30] Hi there, We're hosting a live technical session on June 30th, and I think you'll find it valuable. Priya, our Head of Department, will walk through sjip AI—a tool that's gaining traction among engineering teams for streamlining complex workflows without the usual AI overhead. In 45 minutes, you'll see: → Real-world implementation examples from engineering contexts → How sjip AI handles edge cases traditional automation misses → A live Q&A where Priya answers your specific technical questions This isn't a sales pitch. It's a practical deep-dive for engineers who want to understand what's actually possible today. Register here: [LINK] When you sign up, you'll also get our weekly engineering insights newsletter—short, technical, no fluff. See you there, [Your name]

LinkedIn·3 weeks before

Speaker announcement post

Excited to lead a live session on sjip AI for engineering teams on June 30th. We'll go beyond the buzzwords and dig into the actual implementation—what works, what doesn't, and how to think about AI tooling when you're solving real engineering problems. Bringing live demos, edge cases, and plenty of time for your questions. If you're an engineer curious about practical AI applications, join us: [LINK] #AI #Engineering #sjipAI

Social·2.5 weeks before

Host social teaser

June 30: Priya (our HOD) is doing a live breakdown of sjip AI for engineers. No marketing speak. Just technical depth, real examples, and a live Q&A. Free to join → [LINK] #EngineeringWebinar #AI

Email·10 days before

Value-focused mid-campaign email

Subject: 3 reasons engineers are paying attention to sjip AI Quick note— Our June 30th session with Priya is filling up, and I wanted to share why this one's resonating with engineering teams: 1. **It's implementation-focused.** Priya will show you how sjip AI integrates into existing pipelines—not theoretical, but actual code and workflows. 2. **Edge cases matter.** We're covering the scenarios where automation traditionally breaks down and how sjip AI approaches them differently. 3. **Live Q&A with an expert.** Priya leads our engineering department and has been hands-on with AI tooling for years. Bring your hardest questions. You'll also get access to our engineering newsletter when you register—we send one concise, technical email per week. No spam, just signal. Save your spot: [LINK] Looking forward to it, [Your name]

LinkedIn·1 week before

Mid-campaign LinkedIn update

One week out from our sjip AI session for engineers (June 30). A few of you have DM'd asking what we'll cover—here's the outline: → Practical integration patterns → Handling non-standard inputs and edge cases → Performance trade-offs in production environments → Open Q&A This is a working session, not a webinar deck. Bring your questions. Register: [LINK] #Engineering #AITools

Social·5 days before

Last-chance social reminder

5 days until Priya breaks down sjip AI for engineering teams. If you've been curious about practical AI implementation (not the hype), this is for you. June 30 • Free • Live Q&A included → [LINK] #sjipAI #Engineers

Email·3 days before

Pre-webinar reminder email

Subject: Reminder: sjip AI session this Tuesday (June 30) Hi, Just a quick reminder that Priya's live session on sjip AI is happening this Tuesday, June 30th. We'll be covering: ✓ How sjip AI differs from traditional automation ✓ Real integration examples from engineering workflows ✓ Edge cases and failure modes ✓ Live Q&A—bring technical questions Session details: 📅 Tuesday, June 30, 2026 ⏰ [TIME] 🔗 Join here: [LINK] When you registered, you were added to our weekly engineering newsletter. If you haven't seen it yet, check your inbox—we keep it technical and concise. See you Tuesday, [Your name]

Reminder·1 day before

24-hour reminder

Tomorrow: Priya's live session on sjip AI for engineers. We'll send you the link 1 hour before we start. Got questions? Bring them to the live Q&A.

Day of

Reminder·morning of

Day-of morning reminder

Today's the day! Priya's sjip AI session for engineers starts this afternoon. Check your email for the join link, and we'll see you live in a few hours.

Email·1 hour before

Starting soon email

Subject: Starting in 1 hour – sjip AI live session Hi, We're going live in one hour. Priya's ready, the demos are loaded, and we've got a great group registered. Join here: [LINK] Grab a coffee, bring your questions, and we'll see you soon. – [Your name]

Reminder·15 minutes before

Final 15-minute nudge

We're going live in 15 minutes with Priya. Join now to test your audio and get settled: [LINK]

After the webinar

Email·2 hours after

Thank-you + recording email (attendees)

Subject: Here's the recording from today's sjip AI session Hi, Thanks for joining Priya's session today. It was great to have you. Here's the full recording: [LINK] A few people asked follow-up questions we didn't get to—Priya will answer those in this Thursday's newsletter. If you're not seeing our emails, check your spam folder or confirm your subscription here: [LINK] We send one technical email per week: engineering insights, tool breakdowns, and deep-dives like today's session. No fluff. If you found today valuable, forward this to a teammate. Thanks again, [Your name]

Email·3 hours after

Re-engagement email (no-shows)

Subject: You missed it—but here's the recording (sjip AI session) Hi, You registered for Priya's session on sjip AI today, but we didn't see you in the room. No worries—here's the full recording: [LINK] Priya covered: → Practical integration patterns for engineering teams → How sjip AI handles edge cases → Live Q&A with real technical questions You're already subscribed to our weekly engineering newsletter (that's how you heard about this), so you'll get more sessions like this, plus tool breakdowns and technical insights every Thursday. Watch when you have time, and let us know what you think. – [Your name]

Social·1 day after

Recording share post

Yesterday's sjip AI session for engineers is now available. Priya walked through real implementation patterns, edge cases, and answered some great technical questions live. Watch the full recording here: [LINK] #Engineering #sjipAI

Email·3 days after

Exclusive follow-up content offer

Subject: Bonus: Priya's sjip AI implementation checklist Hi, If you watched the sjip AI session, you know Priya covered a lot of ground. We've put together a follow-up resource just for attendees: a step-by-step implementation checklist based on the session—covering setup, integration points, testing edge cases, and production considerations. Get the checklist here: [LINK] (This is available exclusively to our newsletter subscribers. If you're enjoying these resources, make sure you're confirmed on our list—we send one technical deep-dive every week.) Let us know if you use it in your own projects. – [Your name]

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